Who did you get a prompting about today? You may be asking yourself “what is that prompting”? You know that little voice in your head that reminds where you left your keys or your cell phone. That little voice sends you prompting all day long and sends you split second thoughts of people you know at one time or another in your life. Did you think of your grandmother when you woke up this morning or maybe your brother before you went to bed? What did you do to act on that prompting? Why do you think you thought of them today?
Did you ever ask yourself “I wonder if this person or that person ever thinks of me”? Imagine if you heard from them today? How would that make you feel? Would it put a smile on your face and warmth in your heart? Well why don’t you start acting on your promptings today and make people in your life feel that way.
Now why don’t you take it one step further and make the customers in your life feel that way. What ever happened to that personal, friendly contact that businesses had with their customers? You know the kind of relationships we see on TV on shows like “The Andy Griffith show”. You know where the grocer knew he customers and their families and everyone knew the barber on the corner.
You can start creating that personal contact with your customers with something as simple as a BRITHDAY CLUB. On their special day just send them a greeting card with a simple birthday wish and just your signature. You don’t have to put in the next great sale you are having or anything about your business. You’ve just put a smile on their face and it didn’t cost you anything more then a greeting card and a stamp.
I personally don’t send this birthday greeting in an e-card. I have done allot of research and my own personal experience tell me that most people don’t open them because they think it is spam or that you are just trying to sell them something. This greeting has to be heartfelt and just a way to “give” to your customer.
If you don’t have your customers’ birthdays, you can always send them an “unbirthday” card with a birthday wish in it and then ask them to follow up with you with their real birthday so you can make sure you don’t forget it next year.
How simple is that? This is how I treat my customers every day. If you want to know more about how I accomplish this, just send me a note and I’ll be happy to show you.
Keep In-Touch Specialist